Calls recovered
47
+18 this week
AVERY Front Office Software
The lead desk contractors wish they had.
AVERY Dispatch Desk is the branded operating view for call intake, urgency, scheduling, owner alerts, follow-up, and pipeline tracking. GHL powers the CRM backend. DevHouse builds the front-office workflow contractors actually use.
Backend
GHL CRM
Layer
AVERY workflows
Outcome
Booked work
AVERY Dispatch Desk
Front-office command board
Sample contractor view
Booked jobs
19
11 from missed calls
Urgent alerts
6
owner action needed
Follow-ups sent
138
estimates + no-shows
Call queue
Every lead has a next step
8:12 AM
Maria R.
Same-dayHVAC no cooling
Booked
$4,800
9:47 AM
Derrick P.
EmergencyRoof leak
Needs approval
$8,200
11:03 AM
Lena K.
This weekWater heater
Follow-up
$2,100
1:26 PM
Chris M.
PlanningElectrical panel
Estimate sent
$3,600
Lead pipeline
Lead to won/lost
Lead 12
Booked 8
Estimate sent 5
Won 3
Owner alert
Roof leak, crew window held
Address verified. Caller is home. Active water intrusion. Recommended next step: approve dispatch window.
What makes it feel proprietary
Not a generic answering bot. A configured operating system.
The CRM can be GHL. The product is the AVERY configuration: intake rules, scripts, emergency logic, service-area routing, reminders, owner alerts, pipeline stages, reporting, and monthly optimization.
AVERY Dispatch Desk
Turns calls into usable job details.
Captures intake, urgency, service type, address, schedule window, and owner notifications so every lead enters the same operating path.
AVERY Follow-Up Engine
Keeps chasing the leads owners forget.
Missed calls, unsent estimates, no-shows, slow responders, and review requests stay in motion through automated text and email follow-up.
AVERY Pipeline
Shows where every lead sits.
Tracks lead to booked to estimate sent to won or lost, so monthly reviews are based on real lead flow instead of gut feeling.
AVERY Lead Memory
Remembers context before the next call.
Returning callers, past service needs, previous bookings, notes, tags, and follow-up history are available before the next handoff.
Setup path
From phone number to managed front office.
1
Connect phone, calendar, CRM, and notification rules
2
Configure trade-specific intake, emergency logic, and booking windows
3
Launch AVERY Answering, Dispatch Desk, Follow-Up Engine, and Pipeline
4
Review recovered calls, booked jobs, and follow-up performance every month
Customer-facing positioning
"AVERY is our contractor front-office software layer. We configure it around your calls, calendar, follow-up, and pipeline so every lead gets handled."
That is the clean claim: DevHouse does not need to rebuild GHL. We make the contractor experience feel like AVERY through branded modules, workflows, dashboards, reports, and managed setup.